Why Is UX Design Important - 5 Important Arguments

Digitalization started way back in 2010, and user-centricity has played center stage ever since. However, the Covid pandemic has proven that the opportunities in digitalizing the healthcare industry are way more significant and could serve as a step forward toward solving this worldwide problem using human-computer interaction.

Mobile health services, desktop software, healthcare software, wearable devices, telehealth, telemedicine, EHR… are all among the many areas that are subject to increased interest by investors in this field.

We had the chance to take part in a project of global importance in the field of digital health, related to bringing health information closer to people across the globe.

Our experience shows that to win in this space, well-thought UX/UI design process is of crucial importance because it facilitates the workflows of different user personas, maximizes customer lifecycle value, creates meaningful user experience, adds up to the brand’s image and stays relevant to real users over time.

However, justifying the expense for the UX effort can often be difficult because not all stakeholders understand its impact on product performance, acquisition of potential target users, and the company’s bottom-line overall.

Let’s look at our 5 important arguments that can prove helpful when persuading management why is UX design important for the retention journey and why UX design matters for your business success:

1. Improves the reputation of your brand

There are many sayings about first impressions. Almost all first impressions are design-related. While the user interface (UI) establishes the first impression, it is the user experience (UX) design that determines whether you can sustain the first impression.

If visitors come back for more, this will mean that you have managed to capture and accommodate their needs and closely mimic their behavior. Thus, users will spend more time using your application, happy and focused on the job they need to do.

There are a few quick wins that can help you wow the management in proving why UX (user experience) design improves the reputation of your brand and attracts new target customers.

Start with a great, visually appealing logo.

Define customer journeys. Then create intuitive navigation and with that ensure an error-free user experience.

Site structure and interaction design are extremely important for a flawless user experience and make sure to eliminate usability issues.

Don't neglect user interfaces on mobile. Keep in mind that the user experience has to be mobile-friendly, analyze and learn from it.

Social media integration is also an effective tool that helps you gain insight.

For us, these are the simple steps to make you stand out from the competitors while adding efficiency and building a positive reputation for your brand for existing and potential users.

2. Help end-users be more efficient by allowing them to complete tasks faster

Great application UX design facilitates the user flow through your software product.

End-users intuitively navigate from one section to another without wasting time figuring out how to complete a task or get back to the main dashboard.

This is the result of the UX designers' input in creating ux wireframes, a skeletal framework, a well-thought design process with a clearly organized hierarchy, visual guides, and thorough research of your user personas' needs, behavior, and expectations.

An experienced UX designer should develop experiences that mimic the natural behavior of the user persona, how a person feels while navigating through all the pages, and eliminate any unnecessary steps in the process.

A standard indicator for good user experience and customer satisfaction here is a stress-free, positive user journey that not only helps them do their job quickly but also saves them time to move on to the next task.

3. Increase customer’s loyalty thanks to better customer experience

UX (user experience) design is first and foremost about users' emotions and feelings. Hence it can have a long-term impact on user behavior.

If users find the product helpful, pleasant, easy to use, and have positive experiences with it, they will continue coming back to it. This is related to the quality of their experience (QoE) - a popular business buzzword.

While not always quantifiable, it is the key factor in a real-world evaluation of a user experience. It is in an organization's best interest to maximize its users' QoE.

4. Fosters conversions and ROI

Good UX design is often a battle between visual design, delivering rich functionality, and ease of use at the same time, with customer interactions happening in as few steps as possible. This will ultimately result in people loving to use your product.

The proper testing is: If you define user experience that manages to make your users happy, they will stick with your product longer and will surely end up completing conversion tasks.

Works for you, right?

5. Investing in UX design upfront can significantly reduce costs later

Spending time in finding a professional UX designer, who knows and follows the main ux design principles as well as investing in usability testing of the final product prior to launch can be crucial for cost reduction later.

Good UX design is based on research, analysis, and testing, so you are immediately putting the end-user first when developing a product or service and before making other necessary adjustments.

Companies that use a user testing approach in the UX design process will prevent possible usability issues or problems from the start; with accurate estimates, this is much cheaper than fixing them later with product redesigns or glitch fixes.

After all, good UX helps you get a final product that functions much better than others and you also save money!

Do you still have to convince someone why is UX important? Here is a BONUS

It can be measured - the user experience design effort can definitely be measured in basically any form.

Both behaviorally (what end users do on your web pages or web application, where they spend their time, what they say and how they interact) and business-wise (conversion and bounce rates fluctuations, product stickiness, customer satisfaction, brand loyalty).

This is excellent news for all those who are numbers addicted and their usual idea is to see the results of their efforts.

Probably the best thing about UX design is that it's constantly evolving. It can be measured, which means that it can always be improved.

If you have any indications that your web application is underperforming, you plan a product launch, or your target enhancing all the pages even further, why not measure and analyze its performance now?

In this customer-dominated digital world, great UX design, as you have seen above, can achieve a lot for your business's success and reduce customer retention.

Our UX assessment package

To help organizations take advantage of UX design to increase customer conversions and users' loyalty, gain a competitive edge and improve user's experience, we at Resolute Software provide expert UX services within our professional UX team.

Building on the solid foundation of qualitative and quantitative research, our UX team will identify the problems of your existing UX architecture and propose solutions backed by hard data and scientific analysis.

The UX assessment package we offer is an effective way to identify usability issues and map out the means to solve them.

Get in touch today to schedule your UX assessment.