What is a digital transformation platform and how to use it for business growth
Digital technology is not only ubiquitous in our daily life today — it’s at the heart of business transformation across the globe. Digital tools are speeding up organizations’ innovation from all industries, and the smartest ones opt to use them to the maximum for their growth.
In this sense, digital transformation platforms — or, simply put, technology that allows companies to digitalize and fully transform the way they work — are the driving force behind increased productivity, agility, optimized business operations, and results.
Through automation and innovation, they empower companies to grow faster and more sustainably.
Let’s delve into the nitty-gritty details of digital transformation platforms and how they can boost your organization’s performance and chances for success if integrated into your business strategy.
What is a digital transformation platform?
A digital transformation platform is a tool that empowers the evolving business, the company’s digital processes, and the improvement of internal collaboration.
A unified platform integrates functionalities that allow team members to communicate, collaborate more productively and remotely, and share and analyze data in robust ways.
The rise of digital platforms is directly linked to the rapid growth in dispersed teams and remote work, which was accelerated beyond our imagination by the Covid-19 pandemic.
While previously only a few companies dared to move out of centralized offices, today, more and more businesses have employees who work from different global points.
This, naturally, pushes them to look for digital that can address the needs of their remote teams.
How digital business platforms power up company growth and performance
The goal of digital transformation strategy is not simply to digitalize the work of an organization. Rather, business leaders with grand visions look for long-term transformation strategy or overhauls of how their companies function.
Employing digital platforms is an essential step in the transformation process. They help remove inefficiencies and problems due to manual or faulty processes and allow a business to cater to customers’ needs faster and more productively.
For example, a digital transformation platform can help an organization stay on top of production, inventory, and logistics in one place. This allows both employees and managers to have a complete overview of business processes and collaborate more effectively.
Automated workflows save time and prevent human errors while directly contributing to cost savings. Integrating existing applications and cloud technology allows for faster task completion and reduced digital clutter.
At the same time, the improvements in communication, collaboration, and data sharing on the inside have a powerful effect on the external performance of an organization — and not only from a production point of view. Customer experience improves, which feeds into increased satisfaction and brand visibility.
Digital platforms and ecosystems
In the sea of tech terms, digital platforms and ecosystems may seem confusing or overlapping. In fact, they are two distinctly separate things.
A digital platform is a tool that addresses the digital needs of an organization to revolutionize its operations and move to fully digital and highly productive new business models.
On the other hand, a digital ecosystem is focused on data processing necessities. It represents a batch of interconnected resources that operate together. An ecosystem in a scalable network usually spans technology and organizations — i.e., suppliers and customers, partners, digital tools, and various other associated technology.
How digital transformation platforms impact business success
There’s barely any need to underline that digital transformation platforms lead to undoubtedly positive business outcomes. While their choice and deployment may take time and effort, the investment pays off in meaningful ways for most organizations.
As such platforms connect digital products effectively, they make team members’ lives easier — and directly boost their day-to-day work and overall productivity.
A digital platform provides employees with a single place to find everything necessary for completing their tasks and coordinating projects with teammates.
With various new technologies on the rise — from Big Data and AI and machine learning to the blockchain and the Internet of Things — organizations need sustainable ways to adopt and implement them to stay on top of innovations and remain competitive in the market.
Digital transformation platforms enable this in powerful ways that connect team members with the necessary tools.
On top of the most common digital transformation benefits, digital transformation platforms also contribute to:
- Maximization of digital technologies' use
- Optimization of expert efforts
- More efficient operations
- Powerful and easily accessible data analytics
- Faster delivery of products (especially for software development teams)
- Improved communication within teams and across departments
- Simplification and automation of processes
- Redundancies removal
- Easier legislative compliance
- A more effective response to market changes
- Seamless user experience
- Continuous improvement of customer-facing services and customer satisfaction
Get the most out of digital transformation with Resolute Software
Resolute Software is your trusted partner in your digital transformation journey. We have worked with many businesses to provide them with the right digital tools for innovation and growth - and the most successful digital transformation initiatives.
Want to learn more about Resolute Software’s services? Get in touch today.
Frequently Asked Questions
A digital transformation platform is a set of digital tools that empower an organization to successfully undergo digital transformation and use new capabilities of the available digital technology.
They help boost productivity, improve efficiency, power up automation, improve communication, optimize business processes, facilitate customer service and experience, and ultimately grow revenue and reduce costs.
Some examples of the best digital transformation platforms include MuleSoft, E2Open, and Mendix, among others in the market.
Digital business platforms (DBPs) serve as coordination tools and support effective exchange between team members, machines, and software products.